Which toy company had the first 12-year old-female Chief Creative Officer? Meet ATOMS, a company that spent more than 500 hours having children test their toys. The ATOMS Chief Creative Officer was a girl named Fiona — a creative builder with a knack for knowing what kids like.
As moms of kids who love to design, build and create, we’ve noticed that Santa gets lots of requests for LEGOS each year. But we recently discovered ATOMS, a new toy system that’s likely to top the list of “must-haves” this holiday season. These smart, interactive building blocks give kids the power to animate their toys in ways they never could before. It’s like taking a creation and bringing it to life in fun, new ways. These gadgets help power imaginations — and we’re pretty sure your kids will love them.
What can they do? ATOMS little robot Pascal drives around, does chores, plays music, takes pictures and more – all under the remote control of a Bluetooth-enabled iOS device (with App). “Mom, that looks like WALL-E!” a 7-year-old exclaimed.
The ATOMS magic wave wand can turn lights on and off in a doll house and control other gadgets. And an ATOMS Prankster Set can be remotely controlled to catch a sibling or parent by surprise – dropping a toy spider from the ceiling with the Popper ATOM, for instance. Handy for April Fools Day.
ATOMS click into LEGOS, which means that a mountain of building blocks can still be put to good use. They can be sewn into fabric and nailed to wood. And they are designed so that any kid can understand them in five minutes or less. We especially like this feature: As soon as kids unwrap them, they go to work building and playing — on their own. Very little (if any) parent instruction is needed since ATOMS are intuitive.
They were developed by kids. Playgroups of 40 children came to the offices at Seamless Toy Company, based in Boulder, CO, and shared their ideas. Fiona, the Chief Creative Officer, helped lead each group of kids and brainstormed with them about what they liked. The design of the Magic Wave Wand was inspired by a kid builder who was afraid to get out of bed to turn on the nightlight.
Founder Michael Rosenblatt, and his team aim to inspire the next generation of builders, dreamers, engineers, and programmers.
“ATOMS are bringing children’s imaginations to life. Kids are quickly coming up with the many, many possibilities,” Rosenblatt said.
Want to hear more from the founder of ATOMS? Watch his CNBC interview.
Find our more at the ATOMS website.